This past weekend was the soft opening for ISAMU KATAYAMA’S famous Japanese brand, BACKLASH. (http://www.backlash.jp).
Known widely for the brand’s fine craftsmanship of leather jackets and accessories, it’s not a surprise that BACKLASH is a staple in Japan, as well as in other countries. The brand is endorsed by familiar artists such as Miyavi, Kyo and Kaoru of DIRENGREY, EXILE members, GLAY, and many others.
Kyo (DIRENGREY) rockin’ his BACKLASH jacket.
The brand is carried in a couple of stores in America currently, but never had a store to itself. I’ve met with owner and designer, Katayama, about half a year ago and discovered he was interested in opening a store here. I was very excited. The idea turned into a reality and BACKLASH now exists in Los Angeles.
9061 Nemo St., West Hollywood - California.
(Photo: Courtesy of Isamu Katayama’s Twitter)
(Photo: Courtesy of Mai’s blog)
The party was filled with many talented designers, artists, musicians, and enthusiasts of Backlash. I was very honored to be invited by Moto (owner of MIC EBISU http://www.micweb.jp). I was also very honored to meet an avast variety of people with amazing talents.
BACKLASH Hollywood also carries other brands such as
I hope BACKLASH Hollywood will prosper and I strongly advise everyone to go and check it out. The store vibe is awesome!
Photo: Courtesy of Emi
(Photos: Courtesty of MaiSassyGirl Blog) here
Me with ISAMU and Josh Warner
With Lyoki, BACKLASH HOLLYWOOD’s Shop Keeper
With Shin, Tokyo BACKLASH Shop Keeper. He’s taught me a lot about the company and brand that day!
With one of the most humble people I’ve had a pleasure of being friends with. Josh&Rachel of Good Art HLYWD
Left to Right: Josh Warner, Masaru Ito (Store Exterior/Interior Design), Me, Moto
It was a great time and party! The grand opening of the store will be sometime in September of this year. Look out for it, and definitely check it out.
I’ve never personally been able to try on or even touch a BACKLASH item (besides my wallet) in person until that day.
I must say that BACKLASH products are top of the line and feel like BUTTER to the skin. Not to mention, you look extremely badass in his stuff - how can you not?!
I’m also really hoping to have a future with this company! The people and concept is totally what I am looking for.
After-Party at YABU! (Moto, Emi, Me, Masa-San [owner of GyuGyuMasa and Flame Tokyo, Masaru Ito)
Thanks again everyone!